Impactful outdoor business signs perform tirelessly as silent salespeople, enhancing brand image, communicating business information, and attracting potential customers. Using bold colors, large fonts, savvy placement, and attention-grabbing shapes, these types of signage can help to improve visibility, increase customer conversions, and build brand loyalty.
Consistent Branding: Outdoor signs featuring consistent branding elements like logos, colors, and taglines strengthen your company’s identity in the eyes of passersby, promoting recognition across a variety of media channels. Products like channel letter logo boxes excel in reinforcing brand identity, ensuring that your message is clear and easily accessible to all who pass by.
Wide Reach: Outdoor signs attract a broad audience, reaching people from all walks of life who may not be exposed to your other marketing campaigns. This broad reach allows you to expand your company’s market share and boost revenue without the need for additional marketing campaigns.
Reduced Sales Effort: By clearly communicating what your business offers, eye-catching signage helps to qualify prospective customers, reducing the number of unqualified inquiries and freeing staff to serve genuinely interested leads. Consistent Lead Generation: Outdoor signs continuously attract new leads, allowing them to grow your revenue over time without the need for ongoing advertising efforts.
Whether it’s for announcing daily specials, upcoming events, or simply letting potential customers know that your business is open during the COVID-19 pandemic, businesses all over the country have turned to unique and eye-catching outdoor signs to communicate their openings and to inform their customers. The result is a noticeable increase in foot traffic, as well as a decrease in questions and concerns for those entering your business.
Outdoor business signs are a necessary marketing tool for any retail or restaurant looking to maximize visibility, attract qualified prospects, and drive sales. The best option for your business depends on your location, budget, and goals. The following are some of the most popular options available:
Pole and Pylon Signs: These tall, freestanding structures feature your brand name and logo on a single or double-sided display, making them ideal for high-traffic areas such as highways or busy commercial areas. Ideal for: Malls, restaurants, and gas stations
A-frame Sidewalk Signs: These maneuverable signs are a great way to advertise take-out options or daily specials on your restaurant’s menu. Perfect for: Restaurants, coffee shops, and stores in walkable downtown neighborhoods
Hanging Signs: These unique signage solutions allow you to showcase a single message or a series of images, creating a stunning visual presence that’s sure to grab the attention of passing pedestrians. Ideal for: Art galleries, restaurants, and boutique shops
Digital Signs: These eye-catching displays use LED technology to showcase dynamic, eye-catching messages that attract attention from passersby. Ideal for: Companies that update messaging frequently, such as movie theaters or gas stations
If you’re looking to maximize your storefront’s impact and draw in more qualified customers, it’s important to have the right type of outdoor signage. Reach out to a signs and graphics company today for a free consultation on how we can help you make the most of your storefront’s visual space.
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